13
Aug
5 Ways To Have Your Printer Love You!
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Listing Photo Before you send your artwork or logos into your printer, go over the list below and take care of the 5 main problems we encounter with customer artwork. Not only will we love you for it, but it will make the whole process go easier and faster for you. Here are a few things to look out for and some helpful hints on how to get them. 1) DOUBLE CHECK YOUR BLACK – The Black in your Color Swatch menu should have a CMYK breakdown of 100% Black (0, 0, 0, 100).  Why is this important? When you add cyan, magenta or yellow such as (68, 69, 78, 89) this combination can look “muddy” on press and we want to give you a nice clean black. 2) USE PANTONE OR CMYK (NOT BOTH) – We print in both, so please double check whether your job is in Pantone or CMYK and keep the colors in your file matching that.  Stating the Obvious We understand it may seem obvious Panto...
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24
Jul
Book to read, a glass of wine and cheese!
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Listing Photo I have so few passions in my life that an outsider might think of me as boring and old, but I am a very happy camper, if I am by water with a book, a glass of wine and a wedge of cheese!    So why is it that the 20 and 30 year olds of our time, do not want to read anymore? Whatever happened to the intrigue of characters in a story that you start to love and feel like they are like family by the time you finish the book? Are books being replaced by videos? I so hope not!   If we are at the point, in our younger generations that we have to make reading more fun and interactive, then why not introduce them to American Slide-Chart products. We create and produce all of our products that spin, slide or pop! Finding the answers is not only fun but also educational. Our products can be used in sales kits, direct mail, trade shows or simply drive potential buyers to a website....
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12
Jul
3 Jaw Dropping Direct Mail Pieces
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Listing Photo If Amazon is going to print a toy catalog, then print is far from dead! Did you know that 44% of customers visit a website, AFTER they have received   a direct mail piece?! Our team here at American Slide-Chart is passionate about our products! Our products are interactive and create pass along readership that boosts sales and the bottom line. Here are 3 direct mail pieces we created and produced, that hit it out of the ballpark!   Milk Carton Pop-up. Mailed flat in an envelope and when the user opened the envelope, a rubber band activated milk carton popped up into their hands! Included a die cut hole for a straw or pencil. Coming from The American Dairy Association, this pop-up advised the right degree to keep milk cold in a fun way!     Slide-Chart with Flaps. This piece was created by the National Association of Home Builders to i...
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3
Jul
This one time at camp…my aunt sent me a giraffe
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Listing Photo I have a niece that goes away to camp every summer. This year instead of sending her simple postcards, I decided to create a few pop-ups to send.  I created this double polyhedron (based loosely on my Kerywn Pop-Up I created for Svengoolie) and turned it into a giraffe. My niece Holly loves giraffes and wrote me to comment on it.  It's always nice to think you look cool in the eyes of your brother's kids!...
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14
Jun
What is a Slide-Chart?
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Listing Photo A slide-chart is a hand-held device, usually of paper, cardboard, or plastic, for conducting simple calculations or looking up information. A circular slide chart is sometimes referred to as a wheel chart or volvelle.   BUT there is so much more to what we do here at American/Perrygraf! Here’s a little glossary of the terms we use.   Fold and Glue: A slide-chart that is folded book style. It incorporates a glue flap to close the chart up and has die-cut windows to set/read hidden data. Example: Kimberly Clark     Build Up: A slide-chart that is held together with grommets (sometimes called eyelets). As opposed to being book style, this is more along the lines of sandwich style. The slide inside the chart runs along strips which are called runners. Example: Philips     Double or multiple Pocket Fo...
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21
May
Creative Printing/Packaging
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Listing Photo We love packaging and paper! We offer different options for printing, finishes, and dimensional formats. See why we still need creative printing and packaging at How Life Unfolds. http://www.howlifeunfolds.com    ...
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